Chapter+10

Chapter 10 Global Realization I. Small town markets are becoming over-run by many big businesses, McDonalds, for example. II. Between 1890 and 1914 the city of Plauen’s population tripled, reaching 118,000. With new technology and textile mills specialized in lace and embroidered fabrics, Plauen exported most of their fabrics to the United States. III. Life in these small towns became less idealistic after the defeat of Germany in World War 1. Many of Plauen’s mill and textiles closed and people were out of work. IV. During World War 2, Plauen became part of the German Democratic Republic, but just barely. The entire city was nearly destroyed. V. On the fortieth anniversary of the GDR’s found, four hundred people were expected to arrive in Plauen. Instead, twenty thousand people began to gather, protest, riot. There were no rules, no leaders, no plan of action. VI. Police officers tried to break the demonstration, arresting dozens, firing cannons, flying helicopters low, all over Plauen. (asyndeton) VII. One month later, the Berlin Wall fell. A few months after, McDonalds announces that it will open a restaurant in East Germany. VIII. Ernst Doerfler, a leader of the doomed East Germany, called for an official ban on McDonalds and “similar abnormal garbage makers.” IX. McDonalds would be the first building constructed in Plauen since the coming of the new Germany. Uncle McDonald I. The fast food industry has grown so much that it will be expanding overseas. “Global Realization” says McDonald Corporation to describe its hope for global conquest. II. A decade ago, McDonalds had about three thousand restaurants outside of the United States. Today, it has roughly seventeen thousand restaurants in more than 120 foreign countries. III. An average of 5 McDonalds open each day, 4 of these, are overseas! IV. McDonalds now ranks as the most widely recognized brand in the world, even more famous than Coca-Cola. V. In Beijing, McDonalds represents “Americana and promise of modernization.” VI. Coca-Cola is now the favorite drink of Chinese children, while McDonalds serves their favorite food as well. At the Circus I. 1997, Gorbachev appears in a Pizza Hut commercial. He earned 160000 for this appearance. In just a 60 second advertisement. II. The world spends time building new Wal-Marts, Arby’s, and Taco Bells, meanwhile Las Vegas spends the past decade trying to recreate what the world use to be. An Empire of Fat I. The collapse of the Soviet Union leads to an unprecedented ‘Americanization’ of the world. II. The medical literature classifies a person as obese if he or she has a body mass index of high than 30. III. A recent study shows that obesity in American is on the rise, affecting everyone, regardless of age, sex, or race. IV. The American gene pool has not changed radically in the past few decades. What has changed are eating habits. People eat more and move less. V. A number of attempts to introduce healthy dishes have proven unsuccessful. VI. Heart disease, diabetes, colon cancer, and breast cancer have been linked to diets low in fiber and high in animal fats. VII. Obesity is extremely hard to cure. McLibel I. In 1995, a crowd of four hundred Danish anarchists looted a McDonalds in down town Copenhagen, made a bonfire of its furniture and burned the restaurant to the ground. II. Fast food has become a target because it is so ubiquitous and threatens the fundamental aspect of national identity: How, Where and what people choose to eat. III. The longest and most systematic attack on the fast food industry was by British activists affiliated with London Green Peace. IV. They targeted McDonalds saying that the company “epitomizes everything we despise in a culture, the deadly banality of capitalism.’’ V. McDonalds had consistently taken advantage of British libel laws to silence these protesters. McDonalds sued the Green Peace activists but did not expect the case to actually hit the courtrooms. VI. McDonalds had stated that everything the Green Peace activists said was libelous. This turned up untrue. There was truth in the statement that McDonalds and Burger King use ”lethal poisons to destroy vast areas of the central American rainforest.” VII. McDonalds lost the case.
 * 1) Traditional German restaurants serving classic German meals, are rapidly disappearing all across Germany, golden arches are popping up everywhere.

Back at the Ranch I. The first McDonalds opens in east Germany. II. Life after communism had not been easy for Plauen. They lost about 10 percent of their population. The current unemployment rate in Plauen is at an astounding, 20 percent. There are no small businesses, only foreign companies. III. The city is socially and politically unstable. However, Plauen does not consider McDonalds to be a foreign company. Rhetorical Devices: Imagery- "conditions that bring to mind the worst abuses of the nineteenth-century Beef Trust" this paints a picture of what the slaughter house was like Satire- he refers to both the destruction of the forest and the poison in the fast Reptilian Repition/anaphora- they will, they will. It helps him make a point Pathos- when he explained the story about little German town and Thedestruction of the town under Nazi regime. We feel sadness toward them